The guiding philosophy in blogging tends to be the idea that content is king. While it remains true that quality content is essential, today’s bloggers need to consider other elements of their digital space to gain traction in an overcrowded market. Blogs can be an effective tool for relaying information, developing a loyal customer base, creating a platform for your freelance work and asserting yourself as an authority in your field. However, to achieve any of these goals, your content must be seen by the right people. The creation of eye-catching images is an effective method to help you get noticed.
Build Brand Awareness
Even if the purpose of your blog isn’t commercial, it’s still in your best interest to create a personal brand. Your brand is the feeling or message people get when they see your blog. For example, if your niche is all about makeup, you’ll want to consider the kind of image you wish to portray. You could aim to portray yourself as a high-end, sophisticated cosmetics expert or aim for the vibe of a fun, eclectic instructor. You would then determine the colors, typography, symbols, logo, and other elements that lend themselves to creating such a feel. By using these elements consistently when you post anywhere online, you are building brand awareness. Each time that someone sees your sites or products and is exposed to these visual representations they will begin to recognize that as you. That is called branding.
Adding graphics that incorporate elements of your brand also makes your blog look professional. Be sure to choose high-quality images, rather than blurry photos or ones that appear overly promotional. We’ve all seen graphics that contain photos that are clearly outdated, generic stock images but there is no need to use those when there are plenty of sites that provide access to free images that are beautiful and well-done. If they allow commercial use and modification, you can add your own special touches such as overlays and text to customize them. Make sure you check the licenses to see exactly how you can and can’t use the images.
Social media posts that contain a visual image are shared far more than those without. People relate to photos. Quotes elicit emotion. Infographics provide easy to digest content in a quick, visual manner. It makes sense that such images would be shared more readily than simple text. Social media is one of the quickest ways your content can spread, and attention-grabbing graphics will surely boost the sharing. This is particularly true for a platform like Pinterest that relies on images.
Hopefully, it’s clear to see why you need images and/or some type of graphics for your website. The right images will not only help you get noticed but help others identify you with your brand.
If you need help adding visually appealing graphics to your blog, click here to check out my monthly social media images membership.